2026 Tour
Okeechobee is the pilot. The tour is the scale plan.
The 2026 roadmap expands LBS from its first live deployment into a multi-market festival retail platform built for repeated brand participation.
March 19-22Okeechobee Fest
- 140k+ attendance
- Florida (Miami / Orlando / Tampa reach)
May 20-24Lightning in a Bottle
- 100k+ attendance
- Bakersfield, CA (Los Angeles reach)
June 20-22Lyrical Lemonade
- 60k+ attendance
- Chicago, IL (Bayfront)
June 25-28Electric Forest
- 140k+ attendance
- Rothbury, MI (Detroit reach)
August 7-9Elements Festival
- 120k+ attendance
- Long Pond, PA (NYC reach)
August 11-15Iceland Eclipse
- 5k+ attendance
- Snaefellsnes Peninsula, Iceland
November 6-8EDC Orlando
- 120k+ attendance
- Orlando, FL
December 2-6Art Basel Miami
- 250k+ attendance
- Miami, FL
P1Festival expansion
Phase one extends the Okeechobee pilot into additional festival markets where repeat brand participation and product demand can compound.
P2Selective market build-out
Phase two opens into additional events, custom partner builds, and higher-value markets once the pilot operating model is proven.