The Arcade
A gaming-led zone designed to hold traffic, create repeat visits, and support electronics, console, and entertainment partners.
- Tournament programming
- High dwell time
- Sponsor integration
Activation plan: OMF26
A modular festival footprint built for sales, dwell time, and cultural relevance.
The Okeechobee pilot is a real deployment: a 30' x 40' tent designed to hold product display, gameplay, art, nightlife energy, and direct retail inside one operating footprint.
30' x 40' LBS vendor tentTent footprint
Bermuda on Orange RoadPlacement
March 19-22, 2026Festival dates
Physical program
What the OMF26 footprint includes.
- Hero art walls
- Gaming stations
- TV placements
- Product display zones
- Art walls and decor surfaces
- Bar and lounge support
The footprint is meant to hold shoppers, create product moments, and support partner visibility across gaming, display, art, lounge, and merchandising zones.
Placement and flow
A shopper journey, not a static booth.
- Vendor village placement positioned for strong event traffic
- Retail shell includes art walls, gaming stations, product display, and lounge support
- Built for product discovery, direct sales, and sponsor visibility during OMF26
The goal is simple: bring people in, show them products in context, and move them to mobile-first checkout while the demand is immediate.
Activation formats
Retail, entertainment, and audience capture in one system.
The Gallery
A visual environment for artist collaboration, product storytelling, and premium social capture inside the activation footprint.
- Artist collaborations
- Visual installations
- Content moments
The Showroom
A purchase-ready retail zone for live demos, product education, and direct sales during the event window.
- Direct sales
- Brand storytelling
- Product launch moments
The Club
A lounge and club environment for curated DJ moments, hospitality, and closer interaction with talent and community.
- Music programming
- Hospitality layer
- Talent adjacency
Brand Lab
A live feedback layer that helps partners test demand, observe behavior, and capture product insight while the activation is running.
- Audience feedback
- Behavioral testing
- Insight capture
Retail Categories
Modular merchandising built for electronics, wellness, apparel, audio, connectivity, and other festival-ready categories.
- Category-specific builds
- Modular merchandising
- Tour-ready scaling
Next step